Welcome to the Age of Custom Software...for Every Business
WINWINI (What I Need, When I Need It) is a custom business-process operating system and tech-enabled service for small, process-heavy businesses. It combines your own private software stack with coaching and, when you want it, a team of WINWINI providers who help run the playbook.
Instead of forcing your work into a generic app, WINWINI is deployed as your system — installed on your server, wired to your processes, and ready to evolve as your business does.
Why WINWINI Exists
WINWINI grew out of the reality that, in many small businesses, the real “system” is a mix of texts, email threads, sticky notes, and the memory of a few key people. Jobs still get done, but owners are always on call, office work piles up, and it's hard to delegate without things slipping.
We built WINWINI to change that. Instead of “just another app,” WINWINI is designed to become the way your business runs — one place where estimates, work orders, processes, tasks, communication, and reporting all connect for both the office and the field.
The goal isn't to add more tasks to your plate. The goal is to give your business a clear, enforced, and improvable way of working — so the right people do the right work at the right time, without you having to chase it.
Two Stacks, One Outcome: Control
Under the hood, WINWINI is really two stacks working together — a custom software stack and a service stack. Together, they create one outcome: more control over how your business runs.
The Software Stack
Each client receives their own installation — their own server, database, and compiled desktop and mobile apps. WINWINI is not multi-tenant SaaS.
- Laravel web app as the core system
- Electron desktop app for office work and processes
- Mobile apps for employees and subcontractors
- Estimating, work orders, job phases and tasks, scheduling, and reporting
The Service Stack
Software alone rarely fixes chaos. WINWINI includes required coaching in your first 90 days, and optional providers who can run parts of your office playbook from inside your system.
- Process design for office and field
- Guided implementation of your first core workflows
- Optional done-for-you office work billed by the minute
- Ongoing refinement as your processes mature
AI, Processes, and People — in That Order
WINWINI is built for AI-assisted workflows, not “push a button and hope.” AI drafts emails, messages, and summaries; humans review, approve, and handle exceptions; WINWINI logs what was done, by whom, and when.
We follow a simple pattern: Design → Implement → Enforce → Track. Processes live in the Process Builder, generate real tasks for real people, and are enforced by the desktop and mobile apps. Over time, we improve them based on results.
- Software supports your processes; it doesn't replace them.
- Processes must be clear for both office and field — who does what, when, and how it's tracked.
- People stay in control. AI and automation are powerful assistants, not the boss.
Where We Are Now (and Where We're Going)
WINWINI is still in its early chapters — intentionally small, founder-led, and focused on doing this right instead of chasing “biggest platform” metrics.
For you, that means direct access to the people shaping the system, implementations that aren't squeezed into a generic template, and a product that evolves with real input from real businesses instead of abstract feature lists.
The long-term goal is simple: make custom business software — with real processes and real people behind it — practical for the kinds of companies that used to think custom software was out of reach.
Starting at Mile 23
It's said that building custom business software is like running a marathon. Most companies spend months just getting to the starting line. WINWINI is what it feels like to start at the 23-mile mark: a ready-out-of-the-box stack designed for real-world businesses, with customization built in.
Curious Whether WINWINI Fits Your Business?
If you're ready to move beyond sticky notes and scattered apps, we'd be happy to walk you through how a custom WINWINI stack could work in your world.
Book a Live Demo